Our brands of perfumes, deodorants, attar & Roll-on fragrances, room & air fresheners, beauty & fragrance soaps.
Purpos Planet invests in an open, liberal art of researching life and discovering people’s new emerging problems in new & mature FMCG categories. Of the data-analyzed & selected categories, it develops own brands or licenses in product or service brands to test in an SCR first before national roll out. It outsources or manufactures products and distributes on legacy & new distribution channels to deliver new & affordable experiences in deeper India. The new business is restructured on fundamental actions under five strategic programs process – SCRIPT (Discover. Solve), OPEN (Sourcing, Branding or Licensing), STORE (Retail Servicing), DXPR (Delivery) and WESDG (Development).
In a world grappling with uncertainties, Purpos Planet is a strategic response to new lifestyle changes as people respond to the new challenges. We see transformations in the social, economic, digital and cultural behavior of consumers. With new focus on technology driven FMCG sales & distribution, delivery and consumer experiences...
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Adversity had led to migration and trade. History took customs to different geographies. Though traditional commerce lacked speed yet thrived on success and network depth unlike today’s e-commerce that thrives...
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Dedicated to create, deliver, surprise every household with new experiences, to bridge the inequalities in the new-normal...
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Continuously ‘Discover to Solve’ people’s problems in hyper-local life under the program SCRIPT (Socio-Economic...
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Diverse Indian societies’ new experience in education, healthcare, banking, social sector, internet has led to new preferences’ by consumers. The eternally time-consuming process of building models for brands has been killed by new experience, that is, to try digital first and scale up later. People now ‘choose’ to see an advertisement or content about a brand to know what they want. They don’t just shop, but ‘order’ brands from a place, to be ‘delivered’ at their selected place. In this tech-accelerated world, people mark and follow influencers, target a category or brand and hunt for deals. This has shifted the powers more towards consumers. Brand experiences are the new memories and assets which we are designing, and combining it with our old skills. Most people are perpetually under pressure, or perhaps confused given the stack of content which includes reviews, ratings, recommendations. Purpos Planet aims to create a new world of brands that live this new change in India, a more basal, faster change.
