Our brands of perfumes, deodorants, attar & Roll-on fragrances, room & air fresheners, beauty & fragrance soaps.
Purpos Planet invests in an open, liberal art of researching life and discovering people’s new emerging problems in new & mature FMCG categories. Of the data-analyzed & selected categories, it develops own brands or licenses in product or service brands to test in an SCR first before national roll out. It outsources or manufactures products and distributes on legacy & new distribution channels to deliver new & affordable experiences in deeper India. The new business is restructured on fundamental actions under five strategic programs process – SCRIPT (Discover. Solve), OPEN (Sourcing, Branding or Licensing), STORE (Retail Servicing), DXPR (Delivery) and WESDG (Development).
In a world grappling with uncertainties, Purpos Planet is a strategic response to new lifestyle changes as people respond to the new challenges. We see transformations in the social, economic, digital and cultural behavior of consumers. With new focus on technology driven FMCG sales & distribution, delivery and consumer experiences...Read More
Adversity had led to migration and trade. History took customs to different geographies. Though traditional commerce lacked speed yet thrived on success and network depth unlike today’s e-commerce that thrives...Read More
Diverse Indian societies’ new experience in education, healthcare, banking, social sector, internet has led to new preferences’ by consumers. The eternally time-consuming process of building models for brands has been killed by new experience, that is, to try digital first and scale up later. People now ‘choose’ to see an advertisement or content about a brand to know what they want. They don’t just shop, but ‘order’ brands from a place, to be ‘delivered’ at their selected place. In this tech-accelerated world, people mark and follow influencers, target a category or brand and hunt for deals. This has shifted the powers more towards consumers. Brand experiences are the new memories and assets which we are designing, and combining it with our old skills. Most people are perpetually under pressure, or perhaps confused given the stack of content which includes reviews, ratings, recommendations. Purpos Planet aims to create a new world of brands that live this new change in India, a more basal, faster change.
Indian Beauty & Fashion consumers’ lifestyle has been transforming in recent times. Consumer technology platforms have delivered an accelerated content-led shopping experience during the pandemic. Despite this inflection point, legacy channels reportedly dominated Beauty & Personal care retail in 2020. The aspirational spending in these categories is estimated to grow in double digits. Riya Perfumes’ strong leading position in non-metro T2, T3 and rural markets is expected to grow faster. Led by consumer tech, social and retail commerce, fashion & beauty influencers and higher spending on ‘look-fab’ categories, the growth potential looks exciting. Be it premium or masstige, naturals or on-the-go, luxury or hyper-value, the opportunity for new brand looks is bold & beautiful.
Food is not a business. Food is Life. Purpos Planet vision of bridging the affordability & quality of consumption gaps, more exposed by the pandemic, needed a mission. The six ideological doctrines to remove nutrition & health inequity in society, are Equitable, Inclusive, Resilient, Nutritious, Sustainable and Efficient growth. With belief in five strategic programs' success, new F&B branded business is being strategized and launched soon.
Purpos Planet moves by India’s sub-cultural complex diversity. It socially orbits on the axis of inter-faith harmony and universal brotherhood. India’s socio-devotional experiences are largely some form of soul & super soul meditative conversations. Even in the current digital age, devotional discussions are rooted in live Indian oral culture. Its deeply ritualized life journey and festival feasting, scheduled on lunar calendar Panchang, is the strategic framework of our research and development.
Sterility begins at home. The COVID-19 pandemic reiterated the life-saving significance of sterility in ensuring good health and well-being. Purpos Planet has a peripheral presence in clean air management with it six air fresheners. However, sterile Indian homes in deeper India need everyone to play their small or big part in plugging the national healthcare services gaps. Besides evolving air fresheners, we are keen on a full range of home care solutions.Affordable home hygiene & care experience products and services is a social responsibility; not just business opportunity.
Prevention is our best route to ensure a safe healthy environment. Successful hand hygiene programs have suggested direct relationship between knowledge to practice adoption and decline of disease occurrence rate e.g., diarrhoea. Purpos Planet, being the marketer of India’s leading perfume brand, believes to pull back and play a more do-good role beyond feel-good or look-fab role with its products portfolio. Our ambition is sourced from the widespread lapsed usage of personal hygiene products in India.