Re-born as an outcome of restructuring our two-decade old legacy business, the idea of Purpos Planet envelopes the transition from the former Reacha Cosmetics to full spectrum FMCG business with new technologies, culture and vision.
In a world grappling with uncertainties, Purpos Planet is a strategic response to new lifestyle changes as people respond to the new challenges. We see transformations in the social, economic, digital and cultural behavior of consumers. With new focus on technology driven FMCG sales & distribution, delivery and consumer experiences, it aims for a competitive, sustainable, profitable growth in deeper India.
In 1999, Odisha was battered by a Super Cyclonic Storm, Causing unprecedented damage to life and property. Among those uprooted by the devastating effects of this natural disaster were our first-generation founders who had lost their talcum powder manufacturing business.
The adversity was such that it made them strive harder than usual to overcome this devastation. With immense courage and perseverance, they started reinventing their business by bottling up perfumes in a rented space- a humbling office-cum-warehouse at Old Delhi’s Sadar Bazaar.
Although nuances of strategic marketing were still an uncharted territory for the founders, they managed to identify, select and blend perfumes with their natural instinct. In an attempt to introduce new fragrance experiences, they created exquisite fragrances in unique bottle designs at prices affordable to a wider section of the society.
We started with a spark in our eyes and an indomitable spirit to succeed. Over the past two decades, we have transformed the face of the company and in 2020, RIYA emerged as India’s leading perfume brand by volume & value.
Launched our first perfume brand Riya Partner, Desire, Rajanigandha in West Bengal
Expanded to Bihar, Jharkhand and other Eastern states
Launched 50 ml SKU of key perfumes
Highly anticipated Admire and Adorn perfumes were launched
Bindas and Melody introduced with pioneering display-cum-dispenser testers
Much awaited Born Rich, Bawri, Jako and Poizo were launched. Expanded to UP market.
SKU 100 ml introduced for all perfume sub-brands. Extended into SKU 30 ml in floral fragrances viz. Rose, Sandal, and Riya Ful
Party wear perfume introduced. Bindas and Melody in new color packaging for two new variants respectively were launched.
SKU 8 ml Roll-ons introduced across all perfumes
Started new production facility in Haridwar -UK
Supply chain was transformed to explore new growth opportunities across most Indian states
Riya brand was extended into Deodorants under respective key sub-brands
Room Freshener in attractive glass bottle packaging launched in six refreshing fragrances
Global outsourcing of packaging of perfumes which were launched under the brand names Blanche, Loving, Intense Gold, and Intense Dark
Introduced Classico Black and Creator which continue to enjoy consumer preference
SKU 20ml and 10ml perfumes and SKU 3ml alcohol-free Attar introduced.
Created India’s first INR 500/- price point by developing perfumes in eight exciting fragrances with world-class packaging.
Introduced Riya no-gas deodorants and Riya Mist due to the popular demand.
Test-marketed Riya Fruity Fragrance Soaps (Orange) at popular prices.
Launched SKU 40 ml deodorant in air-space display - hanger streamer for key sub-brands
Introduced Riya Air Fresheners
Brand Riya now truly pan India except Kerala market
Test-marketed devotional brand’s flagship product Incense Sticks in classical floral and sandal fragrances
Ranked as India’s leading perfume brand in syndicated retail audit reports.
Riya Fragrance Soaps test-marketed in new paper-wrapper packaging and new improved Room Air Fresheners launched in seamless aluminum cans.
Purpos Planet incorporated to diversify into new FMCG categories beyond fragrances
With effect from 25th November 2021, Purpos Planet is the licensed user of the Trademark RIYA
RIYA is ranked India's No. 1 Perfume Brand by Nielsen IQ through its Retail Index Service for the Fragrance – Perfume, Deo & Cologne Category, Perfume segment, Value for the 12-month ending December 31, 2021, for the All India (U+R) market. (Copyright © 2022, Nielsen IQ
BIG INDIA ~ F&B master brand test markets new Savran Tea sub-brands - Charter, Lok Chai in East Indian markets
RIYA successfully presented new perfumes Black Rock that rapidly received appreciation for its perfume profile & quality across markets in India
BIG INDIA launches Hi! Nuts Makhana in three SKUs 4S, 5S, and 6S to encourage consumers to Be Fit.
RIYA officially available on www.riyalifestyle.com and leading ecommerce marketplaces in India including Indiamart
New perfume sub-brands for men and women , PUNCH and FLUENCE launched
To celebrate India’s growing power in the world, Thunderheart Beats for India –launched in perfume (Olive Green design) and deodorant
India's favourite perfume Melody extended into skin-friendly, smooth, mildly fragrant Talcum Powder ( Three SKUs 50g,100g, 300g)
To meet contemporary aesthetics sensibilities of new generation of younger consumers, RIYA’s new identity system with new logo, as part of brand’s makeover transition, adopted
New Colour Cosmetics brand – Street Style by RIYA introduced its flagship products – SS Long wear Nail Enamel , SS Nail Paint Remover, SS Lipstick, SS Intense Lip Liquid Matte.
BIG INDIA extends Hi! Nuts Makhana in Classic ( assorted grade) to encourage unbranded Makhana users to buy evenly graded, whiter, softer quality in hygienically packaged Makhana.
BIG INDIA YouTube channel launched with recipes for fasting food of India after nutrition and diverse food-cultural research across India.
House of RIYA debuts in mass & masstige market price segment ( EDP INR 5/ml + SKUs) with Super Three perfumes SAY YES , FLORIFY RARE , SIGMA PERFORMANCE in 100 ml and 10 ml SKUs. With the launch of mass & masstige market priced perfumes, RIYA's TRUST expands its appeal in higher priced segments with superior olfactive experiences for those who are either upgrading from economy segment or first-time trying or regularly using mass priced perfumes.
Opened the new year with auspicious launch of Divinevani You Tube channel, the go-to source for devotional content that offers a diverse range of spiritual guidance, entertainment, sporting, and cultural activities. Divinevani is dedicated to fulfilling the spiritual needs of individuals worldwide, promoting values such as inter-faith harmony, love, tolerance, universal brotherhood, and peace.
In a unique honour to how technology has influenced modern life , House of RIYA woos techies who are 'badasses in mind' than in physical looks. To celebrate the three dots in an app, known as ellipsis ( indicate the hidden, beyond the visible power) , BUGG has three ellipsis ~ the three unpredictable thrillers - SENSE , SYSTEM , and SYNTAX in 100 ml and 10 ml EDP read-to-gift boxes.
To create, deliver, surprise every household with new experiences; to bridge the inequalities in the changing deeper India
Continuously ‘Discover to Solve’ people’s problems in hyper-local life under the program SCRIPT (Socio-Economic Cultural Regions of India’s Potential Triumph ) and Scale up the successful products and services in newer markets.
Purpos Planet is a strategic response to the new emerging changes in lifestyle. We have reinvented ourselves to create and deliver new business experiences to our stakeholders and end-consumers.
We are evolving our new and improved version by leading the change in our categories
We are venturing into more exciting projects by removing older boundaries
We are creating a culture that is younger, digitally-driven and women-led
People are created equal, they equally deserve good life
Nourish everyone in distribution channel for a healthy flow
Evolution is a natural constant process
Naïve people are extremely sharp to sense the price-value equation
Erase Inequalities in society
Earn eternal trust to grow
Adapt and embrace new forces of change everyday
Pride in frugality to serve customers better