Re-born as an outcome of restructuring our two-decade old legacy business, the idea of Purpos Planet envelopes the transition from the former Reacha Cosmetics to full spectrum FMCG business with new technologies, culture and vision.
In a world grappling with uncertainties, Purpos Planet is a strategic response to new lifestyle changes as people respond to the new challenges. We see transformations in the social, economic, digital and cultural behavior of consumers. With new focus on technology driven FMCG sales & distribution, delivery and consumer experiences, it aims for a competitive, sustainable, profitable growth in deeper India.
In 1999, Odisha was battered by a Super Cyclonic Storm, Causing unprecedented damage to life and property. Among those uprooted by the devastating effects of this natural disaster were our first-generation founders who had lost their talcum powder manufacturing business.
The adversity was such that it made them strive harder than usual to overcome this devastation. With immense courage and perseverance, they started reinventing their business by bottling up perfumes in a rented space- a humbling office-cum-warehouse at Old Delhi’s Sadar Bazaar.
Although nuances of strategic marketing were still an uncharted territory for the founders, they managed to identify, select and blend perfumes with their natural instinct. In an attempt to introduce new fragrance experiences, they created exquisite fragrances in unique bottle designs at prices affordable to a wider section of the society.
We started with a spark in our eyes and an indomitable spirit to succeed. Over the past two decades, we have transformed the face of the company and in 2020, RIYA emerged as India’s leading perfume brand by volume & value.
Launched our first perfume brand Riya Partner, Desire, Rajanigandha in West Bengal
Expanded to Bihar, Jharkhand and other Eastern states
Launched 50 ml SKU of key perfumes
Highly anticipated Admire and Adorn perfumes were launched
Bindas and Melody introduced with pioneering display-cum-dispenser testers
Much awaited Born Rich, Bawri, Jako and Poizo were launched. Expanded to UP market.
SKU 100 ml introduced for all perfume sub-brands. Extended into SKU 30 ml in floral fragrances viz. Rose, Sandal, and Riya Ful
Party wear perfume introduced. Bindas and Melody in new color packaging for two new variants respectively were launched.
SKU 8 ml Roll-ons introduced across all perfumes
Started new production facility in Haridwar -UK
Supply chain was transformed to explore new growth opportunities across most Indian states
Riya brand was extended into Deodorants under respective key sub-brands
Room Freshener in attractive glass bottle packaging launched in six refreshing fragrances
Global outsourcing of packaging of perfumes which were launched under the brand names Blanche, Loving, Intense Gold, and Intense Dark
Introduced Classico Black and Creator which continue to enjoy consumer preference
SKU 20ml and 10ml perfumes and SKU 3ml alcohol-free Attar introduced.
Created India’s first INR 500/- price point by developing perfumes in eight exciting fragrances with world-class packaging.
Introduced Riya no-gas deodorants and Riya Mist due to the popular demand.
Test-marketed Riya Fruity Fragrance Soaps (Orange) at popular prices.
Launched SKU 40 ml deodorant in air-space display - hanger streamer for key sub-brands
Introduced Riya Air Fresheners
Brand Riya now truly pan India except Kerala market
Test-marketed devotional brand’s flagship product Incense Sticks in classical floral and sandal fragrances
Ranked as India’s leading perfume brand in syndicated retail audit reports.
Riya Fragrance Soaps test-marketed in new paper-wrapper packaging and new improved Room Air Fresheners launched in seamless aluminum cans.
To create, deliver, surprise every household with new experiences; to bridge the inequalities in the changing deeper India
Continuously ‘Discover to Solve’ people’s problems in hyper-local life under the program SCRIPT (Socio-Economic Cultural Regions of India’s Potential Triumph ) and Scale up the successful products and services in newer markets.
Purpos Planet is a strategic response to the new emerging changes in lifestyle. We have reinvented ourselves to create and deliver new business experiences to our stakeholders and end-consumers.
We are evolving our new and improved version by leading the change in our categories
We are venturing into more exciting projects by removing older boundaries
We are creating a culture that is younger, digitally-driven and women-led
People are created equal, they equally deserve good life
Nourish everyone in distribution channel for a healthy flow
Evolution is a natural constant process
Naïve people are extremely sharp to sense the price-value equation
Erase Inequalities in society
Earn eternal trust to grow
Adapt and embrace new forces of change everyday
Pride in frugality to serve customers better