Our story began in 1998 on the busy streets of Canning Street, Kolkata. With nothing but determination and a dream, we set out to bring high-quality perfumes to every corner of India.
Purpos Planet is a strategic response to the new emerging changes in lifestyle. We have reinvented ourselves to create and deliver new business experiences to our stakeholders and end-consumers. We are evolving our new and improved version by leading the change in our categories, venturing into more exciting projects by removing older boundaries and we are creating a culture that is younger, digitally-driven and women-led.
To continue to lead the Indian fragrance market, by continuously launching new fragrances for changing customers.
Our story began in 1998 on the busy streets of Canning Street, Kolkata. With nothing but determination and a dream, we set out to bring high-quality perfumes to every corner of India.
In 2002, we took a leap forward by setting up a small home production facility. It wasn’t grand, but it was ours, and it gave us the opportunity to turn our passion into reality.
Between 2006 and 2007, we established our very first factory in Uttarakhand. This milestone was a game-changer, allowing us to scale production, improve efficiency, and explore exciting new ideas in fragrance creation.
Starting in 2008, we began our R&D journey and established a dedicated center in Delhi. In 2020, we officially rebranded as Purpos Planet, marking a turning point for our company. This change enabled us to focus heavily on innovation and quality. Our fragrances, crafted with creativity and precision, have become synonymous with trust and excellence, setting us apart in the industry.
SKU 20ml and 10ml perfumes and SKU 3ml alcohol-free Attar introduced.
Created India’s first INR 500/- price point by developing perfumes in eight exciting fragrances with world-class packaging.
Introduced Riya no-gas deodorants and Riya Mist due to the popular demand.
Test-marketed Riya Fruity Fragrance Soaps (Orange) at popular prices.
Launched SKU 40 ml deodorant in air-space display - hanger streamer for key sub-brands
Introduced Riya Air Fresheners
Purpos Planet incorporated to diversify into new FBPC categories beyond fragrances
With effect from 25th November 2021, Purpos Planet is the licensed user of the Trademark RIYA
BIG INDIA ~ F&B master brand test markets new Savran Tea sub-brands - Charter, Lok Chai in East Indian markets
RIYA successfully presented new perfumes Black Rock that rapidly received appreciation for its perfume profile & quality across markets in India
BIG INDIA launches Hi! Nuts Makhana in three SKUs 4S, 5S, and 6S to encourage consumers to Be Fit.
RIYA officially available on www.riyalifestyle.com and leading ecommerce marketplaces in India including Indiamart
New perfume sub-brands for men and women , PUNCH and FLUENCE launched
To celebrate India’s growing power in the world, Thunderheart Beats for India –launched in perfume (Olive Green design) and deodorant
India's favourite perfume Melody extended into skin-friendly, smooth, mildly fragrant Talcum Powder ( Three SKUs 50g,100g, 300g)
To meet contemporary aesthetics sensibilities of new generation of younger consumers, RIYA’s new identity system with new logo, as part of brand’s makeover transition, adopted
New Colour Cosmetics brand – Street Style by RIYA introduced its flagship products – SS Long wear Nail Enamel , SS Nail Paint Remover, SS Lipstick, SS Intense Lip Liquid Matte.
BIG INDIA extends Hi! Nuts Makhana in Classic ( assorted grade) to encourage unbranded Makhana users to buy evenly graded, whiter, softer quality in hygienically packaged Makhana.
BIG INDIA YouTube channel launched with recipes for fasting food of India after nutrition and diverse food-cultural research across India.
House of RIYA debuts in mass & masstige market price segment ( EDP INR 5/ml + SKUs) with Super Three perfumes SAY YES , FLORIFY RARE , SIGMA PERFORMANCE in 100 ml and 10 ml SKUs. With the launch of mass & masstige market priced perfumes, RIYA's TRUST expands its appeal in higher priced segments with superior olfactive experiences for those who are either upgrading from economy segment or first-time trying or regularly using mass priced perfumes.
We’re always looking to connect with those who share an interest in a sustainable future.
Get in touch with our specialist teams in Purpos Planet. Purpos Planet is here. Reach us.
* Purpos Planet claim as per NielsenIQ Retail Index data for period MAT Dec ‘24 for the All India (U+R) market in Perfume segment.
**Purpos Planet claim as per NielsenIQ Retail Index data for period MAT Dec‘23 for the India market in Perfume Segment.
***McNroe Consumer Products Pvt Ltd (as associate of Reacha Cosmetics) claim as per NielsenIQ Retail Index data for period MAT Dec‘21 for the India market in Perfume Segment.
***Purpos Planet is the licensed user of the Trademark w e f 25th November, 2021.
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