Exploring Ecommerce Strategic Framework for FMCG Expansion: An Interview with Anupam Sharma (E-commerce Lead)


Purpos Planet Culture Family-funded business unlike PE or market-invested E-commerce- what difference does it make in thinking?   Ans- Budgets for family-owned businesses are quite constrained, so we had to spend cautiously. On the other hand, you are free to spend as much as you like, though sometimes this doesn’t lead to the desired results. […]

A Journey of Riya Perfume By Purpos Planet


riya perfume sample Today every FMCG product like body oil, soap, aftershave lotion, phenyl, detergent powder, etc. Need soothing fragrance. We can not deny that perfume is a basic component while making consumable house hold products.  Perfume manufacturer Purpos Planet  has brought a new change of lifestyle after the pandemic period. To satisfy the customers of the perfume […]

What is the Business Model of FMCG Companies?


business model of fmcg companies The pattern of Business Model of FMCG Companies changes it’s way as per the changes of time, market, geographical location, economical and financial condition. Business model is how a company sells its goods to customers and gets profit out of it. A FMCG company has to select such a business model out of which it […]
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