Co-develop and execute the marketing plan with cross-functional approach
Ensure the development of the right Marketing mix.
Analyse data to understand consumer trends and incorporate the same in the communication strategy.
Works closely with the Sales team and other functions supporting in the execution of the marketing plans.
Works with the marketing team to develop and execute the communication on digital media to drives sales and build brand equity.
Develop the digital platform as a key tool in building brand awareness and drive sales
Effectively lead the development and creation of all content and communication along with the digital and other agencies
Periodically review the progress of all marketing initiatives and activities Financial
Fashion Management / Business Management/ Business Economics post graduates / MICA/ NIFT
Digital Marketing Certifications
At least 4 years’ experience in Personal Care / Cosmetics/ Wellness
Brand Marketing , Digital Marketing Management, preferably in Beauty / Wellness (personal care products)/ Fashion Brand Facing experience
Minimum of a bachelor’s degree preferably in business administration or economics. Master’s degree is a plus.
Proficiency in Microsoft Office suite / Salesforce.com/ Other software
Ability to be comfortable and credible in reviewing and analysing company wise sales data
Excellent oral and written communication skills, ability to interact effectively with all levels of management *Excellent project management skills, effective time management skills
Ability to prioritize, manage time effectively, escalate issues appropriately, and keep information confidential
Support to Sales Management Operations System
KPI/Scorecard Development and Distribution
KPI/Scorecard Development and Distribution
Support All Account Team and Sales Teams
Provide insight to Meeting Effectiveness/Consolidated Feedback
Action Log Maintenance and Follow up
Target Channel Analysis in GT/MT/Social or E-commerce
Sales Analysis (Industry/Performance Trends, Sub Industry Analysis, Industry Event Insight
Engineering and Technology graduates .with strong commerce and business management skills
Digital sales & marketing domain knowledge
New Economics of Cosmetics Strategist and Execution leadership skills.
Excellent business development communication, persuasion, commercial negotiation skills
8-10 years hands-on social and e-commerce ‘profitable sales’ performance
FMCG-Personal care- beauty & color cosmetics, perfumes and deodorants category online sales and P&L performance delivery
Brand-centric approach to e-commerce sales channel development and not commoditized, hyper-value business
Launching e-commerce specific brand SKUs portfolio or collection to manage conflict with legacy channels
Co-creating brands’ success with e-commerce platforms on big days, special days, festivals, gifting.
Alliances with key online portals and focused display of all the company products for sale on those websites- Amazon, Flipkart, Nykaa, Purplle, Myntra and First Cry to begin with
Ownership for the entire marketplace sales operations, working with a cross functional internal team and channel partners.
People at Purpos Planet freely express themselves, support each other to create a healthier, stronger workspace
“I chose Purpos Planet because of its Beautiful mission and vision. Very inclusive, great work-life balance & wonderful co-workers. There is plenty of room for growth and I love the opportunities for cross-collaboration across departments. My whole experience has been great so far and I am really happy to be part of this organization”
Brand Manager- Colour Cosmetics
“Purpos Planet is a place where we can paint our own canvas and write the future on our own! It's an organization which gives you many opportunities to excel and empowers to achieve professional and personal goals. It's a place for those who want to be self-driven. Happy to be a part of the Purpos Planet family”
Marketing Manager - Fragrances
“I got a chance to join Purpos Planet, since then my journey is full of wonderful learning experiences. Purpos Planet has nurtured me in terms of knowledge, experience, and skills. The company is providing a good environment to expand your skills and the wings to fly out of bound as you can. I have never worked with a company that invests in the training and development of employees as Purpos Planet does”
Operations Lead- Devotional Business
“Purpos Planet is an organization that teaches you to think positive. It believes in you and helps to bring out business leaders within yourselves. It allows you to wear multiple hats and empowers you with freedom to make decisions. I thoroughly enjoy working in our supportive and collaborative environment”
Brand Manager-Food & Beverages