Hi! Nuts means High Nutrition for All.
To fulfil BIG INDIA’s vision to bridge high nutritional disparities in India with affordable smaller SKUs of dry fruits, seeds and nuts. Although India has 15 percent of the world’s population yet dry fruits consumption in India is just 3 percent of global demand. India’s per capita consumption is only 100 gm per person, per annum against 1.8 kg in USA.
Besides traditionally popular festival gifting, the demand of dry fruits is rising because of a combination of factors such as increasing awareness of health needs, increasing disposable income levels, better availability, right packaging, consistent quality, and adequate product communication (labeling).
Newer products such as hazelnuts, peanuts, seeds etc., are leading to a healthy growth of more than 10 per cent year on year for the nuts and dry fruits industry in volume terms. Among affluent consumers, dry fruits demand in India is growing as people are adopting more healthier lifestyles, natural vegan and gluten free diet, low-sugar products, organic and naturally dried fruits, sugar-coated or infused candied dry fruits for children etc.
Big India aims to focus on Hi! Nuts foxnuts, almonds, dates, followed by cashews, walnuts, raisins, trail mixes in both high volume raw & pure family carry packs SKUs; and high value flavor value-added small snacking SKUs.
Vrata (or vrat) means a rule, vow, observance, discipline, law or duty. In common usage, it is an act of devotion, duty, commitment, spiritual practice, resolve or moral or mental discipline. Its purpose is to help materially mentally and spiritually the devotees on the path of self-transformation and liberation.
In ritual terms Vrata means following or observing the law, a discipline, or a strict code of conduct to please a deity, who is propitiated through it. The word Vrata (Vrta) is rooted in the Vedic concept of rta or rita, which mean order and regularity. "Vr, means will, rule, discipline and "rta," means order. Vrata means orderly conduct or discipline.
The Sanskrit word for fast is upa-vaas, which means staying close to God. The original concept of fasting entailed a deviation from the normal lifestyle and devoting one day to introspection. The fasting person was supposed to distance himself from the trivia of day-to-day life and think only about God. As any worldly pleasure would distract him from this purpose, he was supposed to follow a simple routine. Hence, rich food was avoided, and a simple diet was taken to sustain the body. The intention was neither to starve the body nor to indulge it.
There are several interesting, mythological, and historical stories behind Indian fasts which are matchless examples of our culture and rituals. On the day of fasting, one should practice Bramhcharya (to stay away from sexuality and greed) self- control, solitude, silence and introspection. Fasting has been acknowledged in all religions all over the world. Fasting is the act of willingly abstaining from some or all food and in some cases drink, for a period of time. Depending on the tradition, fasting practices may forbid physical desires, as well as refraining from eating certain types or groups of food. Medical fasting can be a way to promote detoxification.
Fasting is worshipped and admired in all religions all over the world because of its manifold benefits. In this collection we shall be describing the significance and method of observing various important fasts along with Indian fasting food recipes that have travelled over generations.