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RIYA Hum Tum

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Brand Story

A love letter to your romantic self-inked in sweet nothings, HUM TUM is a medley of notes that inspire attraction. The scent wraps around like a second skin, romanticising moments that make the heart pound faster. Innocent, tickling, ecstatic — that’s Hum Tum for you.

Notes

Riya Hum Tum is a crafted blend of aromatic, citrus and lavender at the top, complemented by Wooody and Spicy notes at the heart. An finally, the base notes of musk, amber, patchouli and moss add a warm and sensual touch, making it a perfect gift for any occasion. You can choose to gift it to someone special or add it to your own collection.

Perfume Concentration

Eau De Parfum with 10% of Perfume Concentration

Longevity

A long-lasting perfume formula that lasts upto 8 hours and is safe on skin and fabric

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* Based on NIQ RMS data for the Fragrance -Perfume, Deo & Cologne Category, Perfume Segment for the 12-month period ending December 2025, for the East Zone (U+R) total retail market (Copyright © 2026, Nielsen Consumer LLC).
 

** Based on NIQ RMS data for the Fragrance -Perfume, Deo & Cologne Category, Perfume Segment for the 12-month period ending December 2025, for the West Zone (U+R) total retail market (Copyright © 2026, Nielsen Consumer LLC).