(Open up Problems Engine with Natives)
OPEN Program integrates the experiences and knowledge of consumers with emerging FMCG ideas, expanding the circle of collaboration to the globe.
We assign special importance to cultural aspects such as local language, diction and, dialect because we believe that these are the most influential factors to identify and build product ideas and brand equity. One of the key insights of this program was how FMCGs in India are dictated by cultural and regional festivals, holidays and practices. We went a step further by builtding ways to learn the language of localites through tribe or community-sourcing to effectively guide a company’s innovations.
- - successfully collaborated new FMCG ideas, with native
consumers’ wisdom practices
- - decentralized approach to thrive better in deeper India
- - catered local needs into a global co-creative network