(Socio – Economic Cultural Regions of India’s Potential Triumph) Program SCRIPT offers an ethnographic prism to the problems faced by Indians in each Socio-Economic Cultural Region(SCR). We aim to break through the linearity of commercial campaigns by employing a bottom-up approach guided by humanitarian principles. Our aim lies beyond the capitalist propaganda of profit maximization, enveloping all sections of the society to offer new, unique customer experiences across growing regional markets in India. It is our attempt to focus on a hyper-local narrative in the Indian commercial ecosystem, against global and national brands.
Under SCRIPT, we select a market and then define our exclusive purpose that is to decode people’s problems by drawing inspiration from successful regional stories of growth in Micro-finance & Banking, Telecom, Retail, Media, and cadre-based movements in the depths of India. Through this exercise, we aim to utilize the potential of regional markets effectively.